Google Play
Google Play

Google has stated that it is working with Spotify and others on pricing options for play developers within app stores. Consumers will be able to make in-app purchases in new ways as a result of the partnership.

The agreement will allow Google to experiment with multiple implementations of user-choice billing, starting with Spotify, one of the world’s largest subscription developers with a global footprint and integrations across a wide range of devices, according to Google’s blog post.

The alliance will also allow for innovation in how consumers make in-app purchases, create engaging experiences across various devices, and attract new users to the Android platform, according to the company.

Google Play to partner Spotify, others for third-party billing option with play developer
Google Play

Because users expect the app to deliver a safe experience, including in-app payment systems that protect users’ data and financial information, Google built the Google Play billing system to the highest standards for privacy and safety, so users can be confident their sensitive payment data won’t be at risk when they make in-app purchases.

“We think that users should continue to have the choice to use Play’s billing system when they install an app from Google Play. We also think it’s critical that alternative billing systems meet similarly high safety standards in protecting users’ personal data and sensitive financial information.

This pilot will allow a number of participating developers to offer an additional billing option next to Google Play’s billing system and is designed to help us explore ways to offer this choice to users, while maintaining our ability to invest in the ecosystem. This is a significant milestone and the first on any major app store — whether on mobile, desktop, or game consoles.”

Alex Norstrom, Chief Freemium Business Officer, commented, “Spotify is on a years-long journey to ensure app developers have the freedom to innovate and compete on a level playing field. We’re excited to be partnering with Google to explore this approach to payment choice and opportunities for developers, users and the entire internet ecosystem. We hope the work we’ll do together blazes a path that will benefit the rest of the industry.”

Leave a comment

Your email address will not be published.